The idea for “Give Your Lunch to Africa” came out of a fast paced London office, whose staff wouldn't think twice about spending £5-£10 pounds on a quick and convenient lunch. But what if we all did take a moment to think about what this amount of money could mean in a part of the world where food isn't a treat or a convenience but increasingly scarce means of survival.

UNICEF has estimated that over two million young children are malnourished and in need of urgent life-saving action in East Africa. High food prices and a prolonged drought are worsening an already dire situation for many hundreds of thousands in need of food and water. The worst affected countries are Somalia, Ethiopia and Kenya. Almost half a million children are facing imminent life-threatening conditions, and need immediate help.

The amount of money we spend on a latte and Panini could keep a family nourished for a week.

We live in a world that produces more than enough food to feed itself, where no one should need to go hungry. Unfortunately food isn't shared out naturally by need. We would ask you to take a small step towards irradiating this imbalance, please "Give Your Lunch to Africa"